{"id":32100,"date":"2026-02-23T17:22:10","date_gmt":"2026-02-23T16:22:10","guid":{"rendered":"https:\/\/brignole.ch\/?post_type=nectar_portfolio&#038;p=32100"},"modified":"2026-09-10T17:40:14","modified_gmt":"2026-09-10T16:40:14","slug":"gondel","status":"publish","type":"nectar_portfolio","link":"https:\/\/brignole.ch\/de\/portfolio\/gondel\/","title":{"rendered":"Gondola"},"content":{"rendered":"<style id=\"nectar-blocks-text-css\">span.nectar-blocks-text{display:block}.nectar-blocks-text{background-size:cover;transition:background-color .25s ease,color .25s ease}.nectar-blocks-text *{text-indent:0}.nectar-blocks-text__inner{position:relative}.nectar-blocks-text__fit-text{display:inline-block;white-space:nowrap}.nectar-blocks-text.text-animation--reveal .line,.nectar-blocks-text.text-animation--reveal .word{clip-path:inset(0 -10px)}.nectar-blocks-text.text-animation--target-character .word{display:inline-block;white-space:nowrap}.nectar-blocks-text.doing-text-animation .nectar-blocks-text__highlight svg{opacity:0}.nectar-blocks-text.doing-text-animation .nectar-blocks-text__highlight--underline{background-image:none!important}.nectar-blocks-text.is-animated .line,.nectar-blocks-text.is-animated .word{clip-path:none}.nectar-blocks-text.has-fit-text,.nectar-blocks-text.has-fit-text *{letter-spacing:0}.nectar-blocks-text.has-fit-text{opacity:0}.nectar-blocks-text.has-fit-text--loaded{opacity:1}.nectar-blocks-text.has-fit-text br{display:none!important}.nectar-blocks-text.has-fit-text{line-height:.9}.nectar-blocks-text.has-fit-text [class*=text-animation--]{line-height:1.1}.nectar-blocks-text.has-fit-text{padding-left:0!important;padding-right:0!important}.nectar-blocks-text.has-text-highlight{z-index:1}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight{display:inline-block;line-height:1.1;position:relative}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight--underline{display:inline!important}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight svg{content:\"\";display:block;height:60%;left:0;pointer-events:none;position:absolute!important;top:70%;width:100%;z-index:-1}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight svg path{stroke-dasharray:1}.nectar-blocks-text.has-text-highlight.doing-text-animation:not(.has-fit-text) .nectar-blocks-text__highlight{line-height:inherit}@media only screen and (min-width:1025px){.nectar-blocks-text.text-animation--desktop.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--desktop.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media only screen and (max-width:1024px)and (min-width:768px){.nectar-blocks-text.text-animation--tablet.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--tablet.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media only screen and (max-width:767px){.nectar-blocks-text.text-animation--mobile.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--mobile.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media(prefers-reduced-motion:reduce){.nectar-blocks-text{transition:none}.nectar-blocks-text.pre-animated{opacity:1!important}}\n<\/style>\n<p id=\"block-DkbqnmXHKT\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">Ho preso in mano il progetto Gondola in un momento per loro di forte crisi d&#8217;identit\u00e0. Si tratta di un dispositivo medico che aiuta molti pazienti con il Parkinson e problemi di deambulazione, a camminare meglio e avere una vita di miglior qualit\u00e0.<\/p>\n\n\n\n<p id=\"block-k5STB7rzUO\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">La precedente visual identity era fredda e molto medicale (vedi sotto il vecchio sito e quello nuovo), mancava totalmente di empatia e &#8220;calore&#8221;. Ho quindi creato un immaginario che riesce a coniugare la necessaria immagine medica con un messaggio pi\u00f9 caldo usando i colori, i font e specialmente il tipo di foto, tutte virate su tinte calde.<\/p>\n\n\n\n<p id=\"block-HhOa7KDR31\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">Ho applicato anche un leggero restyling del logo modificando la larghezza eliminando anche la bandiera svizzera nella tagline che ho ritenuto troppo smaccatamente commerciale e con effetto opposto a quello auspicato, dare fiducia dicendo &#8220;siamo svizzeri&#8221;.<\/p>\n\n\n\n<p id=\"block-zpIbyw1OKl\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">Per Gondola mi sono occupato a 360\u00b0 di tutti gli aspetti visivi e di comunicazione, partendo quindi dalla visual identity, al rifacimento totale del sito, i messaggi sponsorizzati sui social sia testuali che reels video fino ai video esplicativi per il sito e per YouTube. Ho quindi ricoperto almeno 3 ruoli solitamente diversi per realizzare questo progetto!<\/p>\n\n\n\n<p id=\"block-JgOrfPL80h\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><strong>Il sito e la nuova comunicazione da quando sono stati messi online hanno decuplicato i visitatori e i leads rendendo questo progetto quello di maggior successo a cui ho lavorato negli ultimi anni.<\/strong><\/p>\n\n\n\n<p id=\"block-CtvHFWtuoy\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><strong>Cliente:<\/strong> EXM\/Creative<\/p>\n\n\n<style id=\"nectar-blocks-button-css\">.wp-block{opacity:1}.nectar-blocks-button{display:flex;line-height:0;position:relative}.nectar-blocks-button .nectar-component__icon{line-height:0}.nectar-blocks-button .nectar-component__icon__img{height:1.2em;width:auto}.nectar-blocks-button .nectar-component__icon.icon-source--lucide svg path{fill:none}.nectar-blocks-button .nectar-component__icon svg{height:1.2em;width:auto}.nectar-blocks-button .nectar-component__icon svg path{fill:currentcolor}.nectar-blocks-button__icon{line-height:0}.nectar-blocks-button__icon svg{height:1em;width:auto}.nectar-blocks-button .nectar__bg-layers{border-radius:0;pointer-events:none}.nectar-blocks-button .nectar__link{align-items:center;color:inherit;display:flex;gap:.5em;justify-content:center;line-height:1;position:relative;text-decoration:none;transition:all .25s ease}.nectar-blocks-button>div.nectar-blocks-button__inner{transition:all .25s ease}@media(prefers-reduced-motion:reduce){.nectar-blocks-button .nectar-blocks-button__text,.nectar-blocks-button .nectar-blocks-button__text__inner,.nectar-blocks-button .nectar-blocks-button__text__inner:after,.nectar-blocks-button .nectar__link,.nectar-blocks-button>div.nectar-blocks-button__inner{transition:none!important}.nectar-blocks-button .hover .nectar-blocks-button__icon svg>g path,.nectar-blocks-button .hover .nectar-blocks-button__icon svg>path,.nectar-blocks-button .hover svg{animation:none!important}.nectar-blocks-button .hover .char{animation:none!important;opacity:1!important;transform:none!important}}\n<\/style>\n<div class=\"wp-block-nectar-blocks-button nectar-blocks-button nectar-font-label\" id=\"block-xn3zTP1g8P\"><a href=\"https:\/\/gondola-medical.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"nectar__link nectar-blocks-button__inner\"><span class=\"nectar-blocks-button__text\">VISITA IL SITO<\/span><\/a><\/div>\n\n\n<style id=\"nectar-blocks-image-grid-css\">.nectar-blocks-image-grid{--color-overlay-opacity:0;--color-overlay:#000;--hover-easing:cubic-bezier(0.2,0.75,0.5,1);--hover-duration:0.45s;max-width:100%;min-height:0;min-width:0;position:relative;width:100%}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__caption{height:auto;pointer-events:all;position:relative}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__media-wrap{height:auto}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__grid__item:has(.nectar__link--lightbox--open) .nectar-blocks-image-grid__caption{opacity:1}.nectar-blocks-image-grid--auto-aspect-ratio .nectar-blocks-image-grid__media-wrap__inner{position:relative}.nectar-blocks-image-grid--locked-aspect-ratio .nectar-blocks-image-grid__media-wrap__inner{height:100%;left:0;position:absolute;top:0;width:100%}.nectar-blocks-image-grid--layout-masonry .nectar-blocks-image-grid__grid:not(.nectar-blocks-image-grid__grid--masonry--ready){opacity:0}.nectar-blocks-image-grid__grid{display:grid;gap:var(--grid-spacing);grid-template-columns:repeat(var(--columns),1fr);position:relative;z-index:10}.nectar-blocks-image-grid__grid__item{align-items:flex-start;background-color:var(--background-color,#0000);display:flex;flex-direction:column;line-height:1;overflow:hidden;position:relative;transition:all var(--hover-duration) var(--hover-easing)}.nectar-blocks-image-grid__grid__item:has(.nectar__link--lightbox--open) .nectar-blocks-image-grid__caption,.nectar-blocks-image-grid__grid__item:has(.nectar__link--lightbox--open) .nectar-blocks-image-grid__media-wrap:after{opacity:0}.nectar-blocks-image-grid__grid__item__title{display:inline}.nectar-blocks-image-grid__caption{color:var(--text-color);display:flex;gap:10px;height:100%;left:0;padding:var(--content-padding);pointer-events:none;position:absolute;top:0;transition:all var(--hover-duration) var(--hover-easing);width:100%;z-index:100}.nectar-blocks-image-grid__caption__inner>*{display:block;margin:0}.nectar-blocks-image-grid__caption__inner>:last-child{margin-bottom:0}.nectar-blocks-image-grid__caption__inner>:first-child{margin-top:0}.nectar-blocks-image-grid__caption__inner span{line-height:1.2;margin:8px 0}.nectar-blocks-image-grid__link{display:block}.nectar-blocks-image-grid__media-wrap{border-radius:inherit;height:100%;line-height:0;overflow:hidden;position:relative;width:100%}.nectar-blocks-image-grid__media-wrap:before{content:\"\";display:block;pointer-events:none}.nectar-blocks-image-grid__media-wrap:after{background:var(--color-overlay);border-radius:0;content:\"\";height:100%;left:0;opacity:var(--color-overlay-opacity);pointer-events:none;position:absolute;top:0;transition:all var(--hover-duration) var(--hover-easing);width:100%;z-index:1}.nectar-blocks-image-grid__media-wrap a,.nectar-blocks-image-grid__media-wrap img{height:100%;left:0;object-fit:cover;position:absolute;top:0;transition:all var(--hover-duration) var(--hover-easing);width:100%}\n<\/style>\n<div class=\"wp-block-nectar-blocks-image-grid nectar-blocks-image-grid nectar-blocks-image-grid--layout-masonry nectar-blocks-image-grid--format-content-overlaid nectar-blocks-image-grid--auto-aspect-ratio\" id=\"block-SSnX72ksVq\"><div class=\"nectar-blocks-image-grid__grid nectar-blocks-lightbox-group nectar-blocks-image-grid__grid--masonry\"><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-scaled.png\" data-lg-size=\"2560-2310\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"1030\" height=\"930\" class=\"wp-image-32111\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-1030x930.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-1030x930.png 1030w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-300x271.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-768x693.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-1536x1386.png 1536w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-2048x1848.png 2048w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-13x12.png 13w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gongola05-600x542.png 600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01.png\" data-lg-size=\"1400-694\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"1030\" height=\"511\" class=\"wp-image-32107\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-1030x511.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-1030x511.png 1030w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-300x149.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-768x381.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-18x9.png 18w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01-600x297.png 600w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola01.png 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03.png\" data-lg-size=\"1400-769\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"1030\" height=\"566\" class=\"wp-image-32109\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-1030x566.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-1030x566.png 1030w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-300x165.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-768x422.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-18x10.png 18w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03-600x330.png 600w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola03.png 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02.png\" data-lg-size=\"1400-481\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"1030\" height=\"354\" class=\"wp-image-32108\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-1030x354.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-1030x354.png 1030w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-300x103.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-768x264.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-18x6.png 18w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02-600x206.png 600w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola02.png 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04.png\" data-lg-size=\"1400-672\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"1030\" height=\"494\" class=\"wp-image-32110\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-1030x494.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-1030x494.png 1030w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-300x144.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-768x369.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-18x9.png 18w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04-600x288.png 600w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola04.png 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02.png\" data-lg-size=\"1080-1350\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"824\" height=\"1030\" class=\"wp-image-32104\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-824x1030.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-824x1030.png 824w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-240x300.png 240w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-768x960.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-10x12.png 10w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02-480x600.png 480w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Carosello-01-IMG-02.png 1080w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01.png\" data-lg-size=\"1080-1350\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"824\" height=\"1030\" class=\"wp-image-32105\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-824x1030.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-824x1030.png 824w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-240x300.png 240w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-768x960.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-10x12.png 10w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01-480x600.png 480w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-01.png 1080w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/a><\/div><\/div><div class=\"nectar-blocks-image-grid__grid__item\"><div class=\"nectar-blocks-image-grid__media-wrap\"><a href=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9.png\" data-lg-size=\"1080-1350\" data-sub-html=\"\" class=\"nectar-blocks-image-grid__link\"><img decoding=\"async\" width=\"824\" height=\"1030\" class=\"wp-image-32106\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9-824x1030.png\" alt=\"\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9-824x1030.png 824w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9-240x300.png 240w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9-768x960.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2026\/02\/Gondola-Gondola-Singola-9-10x12.png 10w, 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