{"id":32136,"date":"2026-02-23T18:42:02","date_gmt":"2026-02-23T17:42:02","guid":{"rendered":"https:\/\/brignole.ch\/?post_type=nectar_portfolio&#038;p=32136"},"modified":"2026-09-10T17:39:10","modified_gmt":"2026-09-10T16:39:10","slug":"kaugummi-graffiti-museum-fur-urbane-kunst","status":"publish","type":"nectar_portfolio","link":"https:\/\/brignole.ch\/de\/portfolio\/kaugummi-graffiti-museum-fur-urbane-kunst\/","title":{"rendered":"Graffiti Urban Art Museum"},"content":{"rendered":"<style id=\"nectar-blocks-text-css\">span.nectar-blocks-text{display:block}.nectar-blocks-text{background-size:cover;transition:background-color .25s ease,color .25s ease}.nectar-blocks-text *{text-indent:0}.nectar-blocks-text__inner{position:relative}.nectar-blocks-text__fit-text{display:inline-block;white-space:nowrap}.nectar-blocks-text.text-animation--reveal .line,.nectar-blocks-text.text-animation--reveal .word{clip-path:inset(0 -10px)}.nectar-blocks-text.text-animation--target-character .word{display:inline-block;white-space:nowrap}.nectar-blocks-text.doing-text-animation .nectar-blocks-text__highlight svg{opacity:0}.nectar-blocks-text.doing-text-animation .nectar-blocks-text__highlight--underline{background-image:none!important}.nectar-blocks-text.is-animated .line,.nectar-blocks-text.is-animated .word{clip-path:none}.nectar-blocks-text.has-fit-text,.nectar-blocks-text.has-fit-text *{letter-spacing:0}.nectar-blocks-text.has-fit-text{opacity:0}.nectar-blocks-text.has-fit-text--loaded{opacity:1}.nectar-blocks-text.has-fit-text br{display:none!important}.nectar-blocks-text.has-fit-text{line-height:.9}.nectar-blocks-text.has-fit-text [class*=text-animation--]{line-height:1.1}.nectar-blocks-text.has-fit-text{padding-left:0!important;padding-right:0!important}.nectar-blocks-text.has-text-highlight{z-index:1}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight{display:inline-block;line-height:1.1;position:relative}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight--underline{display:inline!important}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight svg{content:\"\";display:block;height:60%;left:0;pointer-events:none;position:absolute!important;top:70%;width:100%;z-index:-1}.nectar-blocks-text.has-text-highlight .nectar-blocks-text__highlight svg path{stroke-dasharray:1}.nectar-blocks-text.has-text-highlight.doing-text-animation:not(.has-fit-text) .nectar-blocks-text__highlight{line-height:inherit}@media only screen and (min-width:1025px){.nectar-blocks-text.text-animation--desktop.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--desktop.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media only screen and (max-width:1024px)and (min-width:768px){.nectar-blocks-text.text-animation--tablet.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--tablet.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media only screen and (max-width:767px){.nectar-blocks-text.text-animation--mobile.pre-animated{opacity:0!important}.nectar-blocks-text.text-animation--mobile.has-text-highlight-animation .nectar-blocks-text__highlight svg path{opacity:0;stroke-dashoffset:1}}@media(prefers-reduced-motion:reduce){.nectar-blocks-text{transition:none}.nectar-blocks-text.pre-animated{opacity:1!important}}\n<\/style>\n<p id=\"block-PAqG37eyhR\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><strong>Il GUM \u00e8 &#8220;museo&#8221; che non lo \u00e8. <\/strong>Una celebrazione dell\u2019arte proveniente dalla strada con la creazione di una nuova formula di museo diverso da quelli tradizionali. Uno spazio vivo in continua trasformazione che non snaturi la natura spontanea dei graffiti e che dia il giusto riconoscimento ai writers. Il filo conduttore \u00e8 il caos elegante, unospazio moderno, elegante, minimale che viene \u201csporcato\u201d e reso imprevedibile dagli artisti che lo popolano mantenendo cos\u00ec le origini di base dei graffiti chehanno sempre creato il caos nelle citt\u00e0. I writers dipingono nel museo, non espongono solamente opere gi\u00e0 dipinte.<\/p>\n\n\n\n<p id=\"block-rkKKKaWxjx\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">Questo \u00e8 progetto a cui ho lavorato molto ma che purtroppo non sono riuscito a portare alla luce, almeno per ora. \u00c8 sicuramente un progetto troppo grande per le mie tasche e per quelle della maggior parte dei potenziali sponsor, infatti una struttura cos\u00ec potrebbe costare milioni per la sua realizzazione ma poi anche milioni ogni anno per tenerla aperta e viva. <strong>Comunque non spengo la luce, se stai leggendo queste righe e vuoi proporti come sponsor, sono qui! <\/strong>Ho deciso di mostrarlo qui prima di tutto per non &#8220;sprecare&#8221; tutto il lavoro fatto e per mostrare l&#8217;identit\u00e0 visiva che avevo pensato per il GUM che \u00e8 una delle mie preferite tra quelle che ho realizzato nella mia carriera.<\/p>\n\n\n\n<p id=\"block-Jw1oPOZDLs\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><\/p>\n\n\n\n<p id=\"block-aMsZUZkP2e\" class=\"wp-block-nectar-blocks-text nectar-blocks-text nectar-font-h3\">Visual identity<\/p>\n\n\n\n<p id=\"block-FX8NtgEGQL\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><strong>L\u2019identit\u00e0 visiva del GUM \u00e8 minimale e mai uguale a se stessa. <\/strong>\u00c8 declinata ogni volta in modo differente e non viene mai ripetuta due volte allo stesso modo. Riprende quindi il filo conduttore del caos elegante del GUM in cui a una base istituzionale viene soprapposta una variazione diversa e imprevedibile. Il logo del GUM contiene un\u2019area circolare che incorpora infinite immagini e un layer d\u2019intervento sovrapposto senza alcuna regola.<\/p>\n\n\n\n<p id=\"block-Q9zJkLfcyg\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">Il nome dell\u2019artista, della mostra o evento \u00e8 sempre preponderante rispetto al logo che comunque \u00e8 sempre visualizzato congiuntamente. Anche per la comunicazione visiva vige la regola del caos elegante, a un layer istituzionale viene sempre affiancato un layer senza regole talvolta affidato agli artisti stessi che in questo modo rielaborano il brand del GUM seguendo il loro stile e gusto.<\/p>\n\n\n<style id=\"nectar-blocks-image-grid-css\">.nectar-blocks-image-grid{--color-overlay-opacity:0;--color-overlay:#000;--hover-easing:cubic-bezier(0.2,0.75,0.5,1);--hover-duration:0.45s;max-width:100%;min-height:0;min-width:0;position:relative;width:100%}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__caption{height:auto;pointer-events:all;position:relative}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__media-wrap{height:auto}.nectar-blocks-image-grid--format-content-under .nectar-blocks-image-grid__grid__item:has(.nectar__link--lightbox--open) .nectar-blocks-image-grid__caption{opacity:1}.nectar-blocks-image-grid--auto-aspect-ratio 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