Empatia

The logo and brand

I made this logo for a line of beauty and vitamin products to be sold in pharmacies.

The logo includes two elements, the title and the symbol. The key concept of the typographic logo is to separate “emp” from “atia” (empathy) through the colors but reconnecting the two parts with the letters “pa” intertwined with each other. A simple and memorable element.

The symbol is abstract but the two superimposed shapes take up the concept of empathy, everyone can see what they prefer: leaves, petals, a butterfly, a flower, a heart.

The product labels have also been designed and the packaging studied.

Client: Latitude 46.

Empatia cover brochure
EMPATIA loghi bianco
EMPATIA loghi nero