{"id":30288,"date":"2020-11-20T01:32:04","date_gmt":"2020-11-20T00:32:04","guid":{"rendered":"https:\/\/brignole.ch\/non-categorizzato\/empatia\/"},"modified":"2026-02-22T23:31:17","modified_gmt":"2026-02-22T22:31:17","slug":"empathy","status":"publish","type":"nectar_portfolio","link":"https:\/\/brignole.ch\/en\/portfolio\/empathy\/","title":{"rendered":"Empatia"},"content":{"rendered":"<p id=\"block-xnrlFTGKg9\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\">I made this logo for a line of beauty and vitamin products to be sold in pharmacies.<br>The logo includes two elements, the title and the symbol. The key concept of the typographic logo is to separate \u201cemp\u201d from \u201catia\u201d (empathy) through colors but reconnecting the two parts with the letters \u201cpa\u201d intertwined with each other. A simple and memorable element.<br>The symbol is abstract, but the two overlapping shapes echo the concept of empathy; everyone can see what they like in it: leaves, petals, a butterfly, a flower, a heart.<br>Product labels were also designed and packaging studied.<br><\/p>\n\n\n\n<p id=\"block-kHem1otxiF\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><strong>Client:<\/strong> Latitude 46<br><strong>Year:<\/strong> 2020<\/p>\n\n\n<style>.kb-image30288_2eef43-77 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image30288_2eef43-77\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"874\" height=\"874\" src=\"https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding.png\" alt=\"\" class=\"kb-img wp-image-29708\" title=\"\" srcset=\"https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding.png 874w, 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https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding10-300x300.png 300w, https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding10-80x80.png 80w, https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding10-768x768.png 768w, https:\/\/brignole.ch\/wp-content\/uploads\/2020\/11\/EXM_Creative_Empatia_branding10-600x600.png 600w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/figure><\/div>\n\n\n\n<p id=\"block-Po5uO7Clak\" class=\"wp-block-nectar-blocks-text nectar-blocks-text\"><\/p>","protected":false},"excerpt":{"rendered":"<p>I designed this logo for a line of beauty and vitamin products to be sold in pharmacies. The product labels were also designed and the packaging studied.<\/p>","protected":false},"featured_media":25815,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_nectar_blocks_hide_post_title":false,"_nectar_blocks_transparent_header_effect":false,"_nectar_blocks_transparent_header_effect_color":"light","_nectar_blocks_header_animation":false,"_nectar_blocks_header_animation_delay":0,"_nectar_blocks_header_animation_effect":"fade","_nectar_blocks_page_css":"","_nectar_blocks_page_js":"","_nectar_portfolio_client":"","_nectar_portfolio_date":"","_nectar_portfolio_project_link":"","_nectar_portfolio_video":{"source":{"id":null,"url":"","type":"empty"}},"_nectar_portfolio_description":"","_nectar_portfolio_project_url":""},"portfolio_category":[530],"portfolio_tag":[],"class_list":{"0":"post-30288","1":"nectar_portfolio","2":"type-nectar_portfolio","3":"status-publish","4":"has-post-thumbnail","6":"portfolio_category-visual-identity"},"_links":{"self":[{"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/nectar_portfolio\/30288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/nectar_portfolio"}],"about":[{"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/types\/nectar_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/comments?post=30288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/media\/25815"}],"wp:attachment":[{"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/media?parent=30288"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/portfolio_category?post=30288"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/brignole.ch\/en\/wp-json\/wp\/v2\/portfolio_tag?post=30288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}