I designed this logo for Darsi da fare (in english means “hustle”) a nonprofit project to give direction to 15-25 year olds by helping them find their passion and purpose in life. The logo is intentionally difficult to read, some attention is required to understand the sequence and direction of reading, this is normally what you want to avoid for a logo but in this case the purpose is precisely to force its reading, thus the attention of the teens it is aimed at.
The logo applies to promotional materials and videos on YouTube.
I also made a small website to talk about the project which you can visit by click here
