I created this brand for Paolo Casanova, a highly rated chef in Switzerland and Italy who wanted to expand his brand with the creation of some bistros, restaurants and product line.
I opted for a logotype and a pictogram that can be used in combination or separately. The pictogram consists of his initials, is very simple and can be used on a wide range of media, from signs to uniforms to product labels.
The logotype is created with a clean and harmonious graceless font that conveys elegance and restraint.
The brand is complemented by a pattern (background motif) that can be used in combination with the logo, a choice of fonts and colors to be used, signs for restaurants and bistros, a series of templates for communication on social networks, product labels, menus, letterhead, business cards, and uniforms.
Client: CMF Marketing Consulting Sagl