I designed this brand for a new company that provides online training and coaching services.
The logo consists of a pictogram with a P (picking up on the concept of loops, more knowledge equals more awareness) and a logotype with a sans serif font with a modified A. The pictogram can also be used on its own without the logotype.
The logo was accompanied by the typographic choice to be used in the site and the templates for social communication.
Client: Pcoach srl Milano