Empatia

I made this logo for a line of beauty and vitamin products to be sold in pharmacies.
The logo includes two elements, the title and the symbol. The key concept of the typographic logo is to separate “emp” from “atia” (empathy) through colors but reconnecting the two parts with the letters “pa” intertwined with each other. A simple and memorable element.
The symbol is abstract but the two overlapping shapes take up the concept of empathy; everyone can see what they like in it: leaves, petals, a butterfly, a flower, a heart.
Product labels were also designed and packaging studied.
Client: Latitude 46
Year: 2020