Lugano + Switzerland
HELLO!!! MY NAME IS CLAUDIO BRIGNOLE
When I am asked what my job is, I am always in a quandary because I have always been moving in multiple areas and daily discovering and absorbing new skills. There is a name for those like me, because there are so many of us: multifaceted!
✧ Communication consulting
✧ Artificial intelligence ethics
✧ Videomaker
✧ Brand designer
✧ Journalist
35 years in a few lines
I started in 1991 by creating a fanzine, which later became Aelle Magazine, the first Hip Hop magazine in Italy. My first Mac in 1993, my first website in 1996. I have been studying and using artificial intelligence ethically since 2022.
My skills
AI and communications consultant
I work on strategy, processes, and content: I analyze needs, select the most suitable ethical AI tools, and design workflows and formats that simplify daily work without losing humanity, clarity, and consistency with your organization's values.
Video making
Videos are a fundamental element for telling your brand's story through interviews and documentaries. What I love is storytelling; documentaries and interviews are the "core" of my video work. In my StoryLab, I study and scientifically apply the key points to make a video memorable.
Visual identity
I work on the brand of a company or product: the logo, the visual identity applied to both the physical and digital worlds, the website, and social media. I also really enjoy working on rebranding by updating logos, colors, and tone, and modernizing a brand's identity. If you are looking for a tailor-made identity, created without artificial intelligence, I am here.
My projects
Biography Library
A universal, free, verified, and permanent archive of human memory, non-profit and accessible to everyone. Hosted in Switzerland. AI does not write for you, but it can help anyone create their own biography or that of a family member.
Aelle.hiphop + eStore
A 2022 restart of my historic project, the first Italian magazine on Hip Hop culture, which began in 1991. I have resumed publications with a new website, video interviews, and an e-commerce store selling clothing, prints, and merchandise.
Tag Tales Gallery
An online art gallery dedicated exclusively to graffiti and calligraphy, featuring exhibitions by graffiti writers from all over the world. It offers original works and print-on-demand options for all lovers of this art genre and for every budget.
Porfolio
StoryLab
Short and targeted documentaries for individuals, companies, and agencies looking for genuine, memorable videos that convey emotion and empathy to the viewer.
Articles
AI ethics newsletter
Some (real!) opinions
Claudio was able to understand my needs, my background, and my vision perfectly. Thanks to his sensitivity in storytelling, he created a video product exactly as I had imagined it. It was a great experience working with him.
Claudio is an exceptional videomaker: creative, sensitive, reliable, punctual, attentive, and tireless. He brings a great mood to preparation and filming that puts everyone in high spirits. Claudio has produced several videos, clips, and video interviews for us, managing the work from A to Z every time. We have always greatly appreciated his work from both a technical and artistic point of view, for his choice and staging of content, and the clarity with which he manages to convey the message visually.
I had the chance to meet Claudio after seeing a video he produced for a well-known young local politician's election campaign. I wanted to redo our website and give it that "je ne sais quoi" that sets you apart. I called him, we met, and I dare say we understood each other immediately. When you have these feelings, it’s very easy to explain yourself and get what you want from the other party. Claudio did an exceptional job for us. It will be very difficult for me to entrust this type of work to anyone else in the future. Great job, Claudio!
Ready to work together?
First step: A 20-minute call where we will analyze your brand together, discover your story, and I will tell you if and how I can help you. No commitment. Just a sincere conversation. Book your call by clicking the button below (a page will open to schedule the call). If for now you just want some information, use the form below and send me a message.
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