I'm not a specialist– I'm a multipotentialite*

I'm not a specialist– I'm a multi-potentialite*

When people ask me what I do for a living, I always have to list off a bunch of things:

Brand Designer*
Videomaker
Journalist

*1 A “multipotentialite” is someone who has multiple interests and passions, and has the ability to excel in a variety of fields or disciplines. They may have diverse career paths and find it difficult to choose just one, preferring instead to pursue several interests simultaneously or over the course of their lifetime.

*2 A “Brand Designer” is someone who has a real passion for design and creative culture. They work on all kinds of designs, such as logos, visual identities, apps, websites, social media, magazines, games, physical spaces, and much more. In short, they are the ones who make things beautiful and interesting!

It brings me great satisfaction to possess communication skills that encompass every aspect, as it enables me to oversee a project from beginning to end. This serves as a valuable benefit for clients, as they have a single point of contact in me. Although I am employed at EXM/Creative, I also work as a freelancer on projects that pique my interest. Therefore, if you have any proposals, particularly for brand creation or video, feel free to contact me.

Claudio Brignole

Brand Identity

The name, logo and graphic style of your company or product are very important elements to have personality and remain memorable to your audience.

Video / film

Videos are a crucial part of telling the story of your brand through interviews and documentaries for use on social media, your website and anywhere else you like.

Check it out some of my latest projects–

Tap on the image to see more.

1291ib.swiss

Insurance brokers website

The project: The site is made in pure Swiss minimalist design as requested by the client who wants to communicate a sense of Swissness in all its pages.

The site was created along with two videos, the first is placed at the beginning and explains in brief what the company does and its strengths. The second one is longer and has a more ducumentary cut to better know the owner, his style and way of thinking and create a better connection with customers.

For this site I also chose the font, a sans serif very similar to Helvetica but actually called Inter and that will be used for all corporate communication. The logo was pre-existing.

Tools: WordPress + Elementor

Client: 1291 Insurance Brokers SA Lugano

Publication date: April 2022

Tap here to visit the site

Pcoach

The logo and the brand

I designed this brand for a new company that provides online training and coaching services.

The logo consists of a pictogram with a P (picking up on the concept of loops, more knowledge equals more awareness) and a logotype with a sans serif font with a modified A. The pictogram can also be used on its own without the logotype.

The logo was accompanied by the typographic choice to be used in the site and the templates for social communication.

Client: Pcoach srl Milano

Darsi da fare

The logo

I designed this logo for Darsi da fare (in English means “hustle”) a non-profit project to give direction to youth between 15 and 25 years old helping them to find their passion and purpose in life.

The logo is deliberately difficult to read, you need some attention to understand the succession and direction of reading, this is normally what you want to avoid for a logo but in this case the purpose is precisely to force its reading, then the attention of young people to whom it is addressed.

The logo applies to promotional materials and videos found on YouTube.

AL Magazine

Hip Hop Magazine website

The project: AL Magazine was the first and most important source of news in Italy about rap and Hip Hop culture in the 90s. Created by me in 1991 I was editor, designer, journalist, a bit of everything.

After more than 30 years from the first printed issue and 20 from the ending of the publication I created a website where I collect the best articles realized in the ten years of the magazine’s life and celebrate its legacy.

Tools: WordPress + Elementor

Publication date: January 2022

Tap here to visit the site

Qui Ticino

The project and the logo

Qui Ticino is the multi-channel platform that talks about people, companies and initiatives active in the Canton of Ticino in Switzerland.

Using the format of the quality short documentary, Qui Ticino wants to be a vehicle that helps to make known the excellence present in the territory with content that can create interest and engagement in viewers who can then discover realities otherwise unknown or never investigated.

It is a project that I have created and of which I have started the realization with the publication of the first documentary entitled “Naca”.

The logo of Qui Ticino that I created for this project. It does not want to follow the colors of the Ticino flag red and blue in order not to look like a local product or a political party. With the use of yellow (simply because I like it) we want to say that “Qui-Here” there is a Ticino in step with the times.

Paolo Casanova

The logo and the brand

I created this brand for Paolo Casanova, a highly rated chef in Switzerland and Italy who wanted to expand his brand with the creation of some bistro, restaurants and product line.

I opted for a logotype and a pictogram that can be used in combination or separately. The pictogram consists of his initials, is very simple and can be used on a wide range of media, from signs to uniforms to product labels.

The logotype is created with a clean and harmonious sans serif font that conveys elegance and sobriety.

The brand is complemented by a pattern that can be used in combination with the logo, a choice of fonts and colors to be used, signs for restaurants and bistros, a series of templates for communication on social networks, product labels, menus, letterhead, business cards and uniforms.

Client: CMF Marketing Consulting Sagl

Download the brand manual

RapBeats Radio

Project, execution and brand

I started thinking about this project during summer 2019 and the radio started broadcasting on January 1, 2020. Thus a timeframe of execution from the idea to its accomplishment of about 5 months. You should also consider that the project has been carried out in the spare time.

The radio broadcasts only rap music in Italian, English and French with many themed and topical programs and charts. To keep costs down we have chosen to stream only via web and through a smartphone app available for both iOS and Android. The Instagram, Facebook, Twitter and YouTube pages are also active and updated daily.

For this project, in addition to the idea, I thought about the name (deliberately self-explanatory), realized the brand, created the website, set the programming and daily I take care of the schedule. At the moment the radio has a team of about 6 people.

I conduct three programs a week and a personal program of mine, the TOP 15 R&B.

The site is updated frequently and is available in Italian, English and French.

Site tools: WordPress + Elementor

Client: BeatsRadio Association

Publication date: January 2020

Tap here to visit the site

Logo

The logo of RapBeats Radio was deliberately minimalistic because it had to be consistent with the self-explanatory style of the name. The three stars represent the three fundamentals of Hip Hop (Rap, Writing, Breakdance) but also the musical stars that sparkle within the radio programming. It is a logo designed to stay evergreen without necessarily following any trend in particular.

CityRailways

Railways and mass-transit website

The project: Online since 2006 as Metroitaliane, CityRailways has developed always trying to maintain a balance between professional topics and the interests of rail, mass-transit and electric transport enthusiasts, always keeping an eye on data, numbers and communication aspects. I was founder of this site that I have carried on for many years with Andrea Spinosa to whom I handed on the management in recent years. I continue from time to time to write something when I can find the time because one of my passions are the mass-transit systems and railways.

The new website: Renovation of the CityRailways website to adapt it to the latest web and graphic standards. A minimal black and white was chosen to create more contrast with the images and maps of the transport systems that are both vividly colorful. The site has the “dark” tonality turning the pages in negative and is useful for those who want to strain their eyes less.

Tools: WordPress + Elementor

Client: Ing. Andrea Spinosa

Publication date: September 2020

Tap here to visit the site

Logo

This logo, now iconic in the transport environment in Italy, was designed by me many years ago, over time a redesing has been done by maintaining the pictogram with the intersection of the subway lines map style but adding two bars above and below to symbolize the railway tracks. The logo works very well both in black and white, it was thought from the beginning for a positive and negative use.

USI - EMBA

Video

Objective: to explain the topics and show the teachers of the Executive Master in Business Administration of Università della Svizzera italiana based in Lugano.

Video shot: 3 out of 6 (series aborted due to Covid 19).

Shooting modes: single camera, 4K shooting with final output in Full HD for use on websites and social networks.

Editing: Final Cut Pro with color grading and addition of titles and graphics based on USI’s corporate image.

Client: Latitude 46 on behalf of USI Università della Svizzera italiana.

Website

Project: redesign of the original EMBA website to create a more consistent experience with the image of the master. Currently the site, which is now several years old, has undergone changes compared to my original project and does not follow the new USI corporate image guidelines.

Customer: Latitude 46 on behalf of USI Università della Svizzera italiana.

Tap here to visit the site

Lugano NetWork

Video

Objective: To celebrate 10 years of a service which helps citizens to find a job, the City of Lugano decided to make a celebrative video that explains how Lugano NetWork works and the people behind it. The premiere of the video took place in the presence of the Mayor of Lugano and a large representation of the business world of the city.

Some info: for this video 18 interviews were made.

Shooting modes: single camera, 4K shooting with final output in Full HD for use on websites and social networks.

Editing: Final Cut Pro with color grading and addition of titles and graphics based on Lugano NetWork corporate image.

Client: Latitude 46 on behalf of Comune di Lugano

Speak Up

Digital magazine

For years I have designed and produced many magazines on paper (see some covers below). Currently, the only magazine that I still continue to edit is the digital edition of Speak Up in italian and spanish, a historic publication for those who study English with articles in English containing a glossary with translations and audio of the articles. The graphic project, even if with some changes implemented over time, is still the one I designed years ago for the Italian edition.

Every month I make different versions depending on the format for iPad, iPhone and Android. A different one for each language, six in total.

Tools: the digital editions are made on Mac using Adobe inDesign with the addition of the Aquafadas plugin to generate the digital editions to be uploaded inside the app for iOS and Android.

Customer: RBA – Barcelona – Milan

App Android

App iOS version

iPad version – tap play to see a preview

iPhone version – tap play to see a preview

Magazines
(1999 - 2010)

A very small selection of my editorial production on paper that includes thousands of issues of different magazines, from AL Magazine of which I was publisher for 10 years to all the others made for two different publishers, the French multinational IXO Publishing and MyWayMedia, both no longer existing.

Empatia

The logo and brand

I made this logo for a line of beauty and vitamin products to be sold in pharmacies.

The logo includes two elements, the title and the symbol. The key concept of the typographic logo is to separate “emp” from “atia” (empathy) through the colors but reconnecting the two parts with the letters “pa” intertwined with each other. A simple and memorable element.

The symbol is abstract but the two superimposed shapes take up the concept of empathy, everyone can see what they prefer: leaves, petals, a butterfly, a flower, a heart.

The product labels have also been designed and the packaging studied.

Client: Latitude 46.

EX Machina

Website

I have carried out a complete overhaul of the company website for EX Machina, a Lugano-based company specialized in software solutions for large multinational companies.

The site, which has both an Italian and English version, follows the new guidelines (which I created), such as colors and fonts that I conceived to create a more coherent corporate image through the various media, from newsletters to social networks.

Tap here to visit the site

Logo

Starting from the pre-existing logo I realized, according to the indications of the customer reluctant to a total change, a slight restyling making the logo more balanced and also introducing a version contained within a blue square.

Darsi da fare

Video

The project: This is a series of interviews I did between 2018 and 2020 where people who gravitate around the world of rap talk about how they turned their passion into work. Music managers, graphic designers, journalists, entrepreneurs, youtubers and rappers. A format that I designed and then put into practice until the stop imposed by Covid. As soon as the situation will allow it the series will have a following.

Video shot: 15

Shooting modes: single camera, 4K shooting with final output in Full HD for use on websites and social networks.

Editing: Final Cut Pro with color grading and addition of titles and graphics.