StoryLab
Some stories told with StoryLab
Short and targeted documentaries for brands and agencies seeking memorable and shareable videos. Authentic stories that create real connections with the audience, increase engagement, and make your name stand out from the background noise.
School of Life
A story about the ‘Spazio Esplorativo’ in Lugano. For this video, I handled the direction and editing, while the footage was filmed by the young participants themselves using their smartphones. This choice presented technical challenges but, at the same time, gave the final result a rare authenticity.
Platforms
Instagram | Public Presentations
Naca
A documentary about Rupen Nacaroglu, known by his nickname Naca. Lawyer, entrepreneur and politician with great passion for his city, Lugano and music. We go over his life with him, from his studies to basketball, marriage, concerts, work as a lawyer and partner in Bisbino, and his goals.
Platforms
Website | YouTube
Talent is not enough
Columbus, Leonardo, Michelangelo-the legacy of these great innovators of the Renaissance is more relevant than ever. Sebastiano Cobianco and Turin-based calligrapher Massimo Polello collaborate to create a triptych representing the values of human capital in a company that promotes technological innovation.
Platforms
Website | YouTube
Who I am
Claudio Brignole
Thirty-five years of experience in design, communication, and storytelling. It’s called experience. In 1991, I founded Aelle Hip Hop Magazine, the first Italian magazine dedicated to Hip Hop culture. Since then, I have never stopped telling authentic stories.
Today, in addition to the video interviews for Aelle, I have chosen to translate that same passion for discovering true stories into StoryLab. These are not like other videos. They are the result of thirty years of listening, of genuine connection with people and brands who have something real to say. I believe that the best stories are not those that are sold, but those told in a way that the audience never forgets how they made them feel.
Emotions are our memory
It’s not just a beautiful story. It’s a way to be remembered not for what you sell, but for the emotions we managed to evoke.
If it moves you, you watch it until the end
Videos that people watch completely and don’t skip after a few seconds. Authentic stories generate 6x more engagement.
If If it gave you something, you remember it for a long time
People remember how you made them feel. An emotional documentary creates a memory three times more lasting than a classic commercial.
If you liked it, you share it gladly
True stories get shared. Your customers become ambassadors because the video represents them; it is not an abstract product.
Who is StoryLab for?
If there is a true story behind your brand
If you want to break through the noise of boring advertising
If you believe that authenticity sells
If you have the courage to show yourself as a real person, with both your strengths and weaknesses
White label for agencies
01. TOTAL TRANSPARENCY
I work behind the scenes while you maintain the client relationship. No direct communication except for creative development. Your brand always stays at the forefront; I remain invisible.
02. RISK-FREE QUALITY
Offer premium video services without hiring in-house staff. A full portfolio, proven processes, and on-time delivery. You propose the added value; I execute to the standards that represent your agency.
03. MARGINS AND SCALABILITY
Direct billing to your agency with the freedom to set your own markup. No fixed costs, only active projects. You can start with one client and scale up to ongoing monthly collaborations, with no exclusivity constraints.
How I work: five simple steps
From initial contact to delivery: here is how I transform your idea into a documentary that works.
1
Introductory call
We talk about you, your brand, and your clients. What story do you want to tell? What problem do you solve? What emotion do you want to evoke? Zero commitment, just sincere questions.
Times
20 minutes
2
Storyfinding & research
We discover the real people who will tell your story. Preliminary interviews, visual research, narrative development. This is 50% of the work. This is where the magic is born.
Times
2-3 weeks
3
Pre-production & Storyboarding
We plan every detail: locations, timing, dialogue, moods. You’ll know exactly what we’re going to shoot. No improvisation, but no rigidity either.
Times
1-2 weeks
4
Production & Post-production
We shoot with professional equipment. Then I work on the editing, adding sound, music, and effects. No distractions or useless special effects—only the essentials to tell the story emotionally, following a predefined structure.
Times
3-4 weeks
5
Delivery & launch strategy
You receive the full documentary + edited versions (social, email, funnel), SEO distribution advice, social media strategies, and support during the first month of the launch.
Times
Launch
Frequently asked questions
Advertising sells a product. Emotional storytelling makes a story resonate in the viewer's mind. People forget what you say, what you do, but they never forget how you made them feel. I create videos where your name emerges naturally from the stories of real people, not from an advertising interruption.
I have specialized in short documentaries and interviews; I no longer produce many classic commercials or strictly corporate videos. However, if you have an idea and want to propose it, contact me—I’ll see if I can be of help to you.
Absolutely. I am the president of a non-profit myself, so I understand the mission and the challenges of communicating it. For non-profits, I apply a 50% lower rate, making the production of a mini-documentary that showcases your work possible even without a large budget.
I offer "white label" solutions: your client, your management. It’s a win-win scenario: you can offer documentary videos—providing significant added value—without the commitment of hiring new staff, while I execute the work without the burden of client acquisition. I interact with your client only during the pre- and post-production phases, where I develop the narrative, discover the story and characters, and handle editing and delivery. Your agency maintains its brand and the client relationship; I bill you directly, and you apply whatever markup you choose. Naturally, I commit to never contacting your client independently in the future.
Every story is different. It depends on the complexity of the research, the number of characters, the locations, and the final duration. Generally, a short documentary of 4–7 minutes with a production time of about two weeks starts at 3,000 francs; a medium-to-long one of 10–15 minutes requires a larger budget.
It depends on the length and complexity. A short documentary (up to 10 minutes) takes 1–2 months from start to finish. Longer and more complex videos can take 4–6 months. Accelerated timelines are also possible if necessary.
Yes, I offer ongoing services on a quarterly, semi-annual, or annual basis. I become a part of your communication strategy, producing consistent videos that maintain your style and narrative over time.
Some (real!) opinions
Claudio was able to understand my needs, my background, and my vision perfectly. Thanks to his sensitivity in storytelling, he created a video product exactly as I had imagined it. It was a great experience working with him.
Claudio is an exceptional videomaker: creative, sensitive, reliable, punctual, attentive, and tireless. He brings a great mood to preparation and filming that puts everyone in high spirits. Claudio has produced several videos, clips, and video interviews for us, managing the work from A to Z every time. We have always greatly appreciated his work from both a technical and artistic point of view, for his choice and staging of content, and the clarity with which he manages to convey the message visually.
I had the chance to meet Claudio after seeing a video he produced for a well-known young local politician's election campaign. I wanted to redo our website and give it that "je ne sais quoi" that sets you apart. I called him, we met, and I dare say we understood each other immediately. When you have these feelings, it’s very easy to explain yourself and get what you want from the other party. Claudio did an exceptional job for us. It will be very difficult for me to entrust this type of work to anyone else in the future. Great job, Claudio!
My services
Complete filmmaking solutions for agencies and companies that want to truly communicate with their audience.
Articles
Ready to tell your story?
First step: 20 minutes to see if an emotional documentary is the right solution for you. Together, we will analyze your brand, discover your story, and I’ll tell you if and how I can help. No commitment. Just a sincere conversation. Book your call by clicking the button below (a page will open to schedule the call). If you just need some information for now, use the form below and send me a message.
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